In a world where competitor's can spin up businesses in weeks or even days, it's critically important to create and maintain a strong brand your customers will identify with.
It doesn't always have to be a major overhaul, however. Once you have a brand system, you have something that can be easily evolved.
Either way, we'll bring the creativity! And at the end of the project, you'll have a beautiful, useable brand system.
It's possible to see our customers every day and still lose sight of who they are and what they actually need. We can find ourselves working off outdated knowledge of an evolving customer base.
Generative research uncovers new opportunities to innovate. It involves talking to customers, observing them and running surveys.
Evaluative research helps you evaluate the suitability of something you are already building.
When you gather feedback continuously, opportunities present themselves consistently. And it's not as much effort as it sounds! We'll help you set up listening posts.
Sometimes "make the button bigger" just isn't going to produce the results you want. A great online experience that converts customers should consider balances removing friction with adding delight.
How far we go with design, depends on your project.
When you make a change to your button style, for example, you can do it in one and see it reflected everywhere. Phew!
It's a good idea to step into the shoes of your customer, and that's exactly what Service Design does. When we do this we realise the customer experience involves much more than a landing pages and an email and we can see the opportunities to improve.
Service Design takes account of the "backstage" actions involved in delivering your services; not just what the customer sees.
It can be hard to find the time to focus on the big picture of what you are trying to achieve when the day to day running of your business demands so much! Let Herd help you zoom out and find focus.
Where should we play? How will we win? When you realise you have choices you can tweak strategy at any point.
Without investing much, we want to know if the ideas behind our new strategy ring true.
Herd are experts at herding cats. Just kidding, getting your people in the same room is just the start of it! That's a lot of people's time you now have to use effectively.
We'll design a fun and engaging workshop for your team and then come along to deliver it, so that you can focus on participating.
Brainstorming sessions can generate hundreds of ideas.
Strategy-shaping helps leadership teams align on direction.
We're always on the look out for talented people to work alongside
Herd consultants assemble on a project by project basis, bringing the specific skills required. A bit like the Avengers, but with post-its and Macbooks, we deploy rather than permanently employ the best talent.