Explore our delicious menu of design services

We're a full-service design studio. That means we offer many flavours of design and join them seamlessly together to drive your business outcomes with amazing customer experiences.

User Research
Product Design
Service Design
Strategy Design

brand design icon


How should the world see you?

In a world where competitor's can spin up businesses in weeks or even days, it's critically important to create and maintain a strong brand your customers will identify with.

When should we invest in our brand?
Investing in and maintaining your brand should be an ongoing thing.

It doesn't always have to be a major overhaul, however. Once you have a brand system, you have something that can be easily evolved.
What's involved?
It depends if we're starting from scratch or breathing new life into and established brand.

Either way, we'll bring the creativity! And at the end of the project, you'll have a beautiful, useable brand system.
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People conducting user testing on mobile phones
User Research icon

User Research

How well do you know your customers?

It's possible to see our customers every day and still lose sight of who they are and what they actually need. We can find ourselves working off outdated knowledge of an evolving customer base.

What exactly is User Research
It's a specialism that answers what customer want and "why" they behave as they do.

Generative research uncovers new opportunities to innovate. It involves talking to customers, observing them and running surveys.

Evaluative research helps you evaluate the suitability of something you are already building.
When should we do Research?
There's always focused studies, but in general we believe in continuous research and discovery.

When you gather feedback continuously, opportunities present themselves consistently. And it's not as much effort as it sounds! We'll help you set up listening posts.
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Product Design

Is your website or app doing what it should?

Sometimes "make the button bigger" just isn't going to produce the results you want. A great online experience that converts customers should consider balances removing friction with adding delight.

What's involved?
After an initial conversation we'll start with an audit to see how well best practices are being followed and highlight obvious pinch points.

How far we go with design, depends on your project.
Tell me about Design Systems!
Design systems make managing digital touchpoints waaaay easier, because they use cascading core elements such as colours and a limited set of reusable components.

When you make a change to your button style, for example, you can do it in one and see it reflected everywhere. Phew!
Laptop on desk with Herd logo and tagline on the screen
Some journey maps produced by Herd
Service design icon

Service Design

How does it feel to use your service?

It's a good idea to step into the shoes of your customer, and that's exactly what Service Design does. When we do this we realise the customer experience involves much more than a landing pages and an email and we can see the opportunities to improve.

Who does it work?
We'll work with you to understand the current state of your service and design improvements which help you hit your goals.

Service Design takes account of the "backstage" actions involved in delivering your services; not just what the customer sees.
What are the benefits?
Service design isn't just about customer experience and revenue gains. It's great for identifying inefficient processes and realising cost savings as a result.
Man drawing a strategy on a board

Strategy Design

Do you have a winning strategy?

It can be hard to find the time to focus on the big picture of what you are trying to achieve when the day to day running of your business demands so much! Let Herd help you zoom out and find focus.

What to we mean when we say Strategy?
We define strategy as a set of choices you make in pursuit of a winning aspiration. Strategy isn't a plan to blindly follow.

Where should we play? How will we win? When you realise you have choices you can tweak strategy at any point.
How will I know if the new strategy is a winner?
Test it! Our chose method for reviewing, generating and executing strategies has assumption testing baked into it.

Without investing much, we want to know if the ideas behind our new strategy ring true.
Man drawing a strategy on a whiteboard
People participating in a workshop
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Workshop facilitation

Struggling to co-ordinate the team?

Herd are experts at herding cats. Just kidding, getting your people in the same room is just the start of it! That's a lot of people's time you now have to use effectively.

What are the major benefits
Once we understand your desired outputs and outcomes, we take all the effort out for you.

We'll design a fun and engaging workshop for your team and then come along to deliver it, so that you can focus on participating.
What type of workshops can you provide?
Retrospectives and reviews are great for assessing where you are today.

Brainstorming sessions can generate hundreds of ideas.

Strategy-shaping helps leadership teams align on direction.
Work with Herd

We're always on the look out for talented people to work alongside

Herd consultants assemble on a project by project basis, bringing the specific skills required. A bit like the Avengers, but with post-its and Macbooks, we deploy rather than permanently employ the best talent.